Power Profile: December 2025: Nathalie Kinsey
Describe your role and the educational path that led you to Moss.
At Moss, I lead Strategy, Marketing, and Communications for America’s #1 family-owned Solar and Energy Storage EPC. My role connects strategy to storytelling—translating utility-scale solar and energy storage work into clear messages that align teams, support safer execution, and build trust with our partners and communities.
My path into energy wasn’t linear, and that’s something I like to share with students. I started in Jupiter High’s Environmental Research Academy, then earned my degree in Public Relations from the University of Florida. Early in my career, I worked across biotech startups, municipal agencies, and construction management firms, following my curiosity and learning what energized me.
What ultimately drew me to Energy was Infrastructure. Working on civic projects like Gainesville’s 32-acre Depot Park and Cade Museum redevelopment showed me how behind-the-scenes systems—power, utilities, public spaces—quietly but meaningfully improve people’s lives. That purpose-driven work led me to Moss, where we’re building America’s energy infrastructure with long-term stewardship and people at the center.
What is a marketing or communications project you’re most proud of, and what impact did it have?
One project I’m especially proud of is our Heat Safety communications campaign—because it delivered real, measurable impact: a 53% year-over-year reduction in heat-related safety incidents.
Developed in close partnership with our Safety and Training & Development teams, the campaign focused on practical, field-ready communication. We raised awareness around heat illness symptoms, reinforced hydration and nutrition guidance, delivered targeted training for supervisors and craft professionals, and deployed advanced weather sensing stations on jobsites to guide daily work/rest decisions.
More than a campaign, it reinforced a core belief at Moss: safety is at the heart of honoring relationships. The outcome wasn’t just fewer incidents—it was stronger trust. Our teams saw that leadership listens, takes action, and invests in what matters most: getting people home safe every day.
What trends do you see shaping strategic communications in energy, construction, and technical sectors over the next five years?
First, AI will continue to shorten the path to a first draft—speeding up research and content development so teams can focus more on judgment, accuracy, and alignment. Technology will assist the work, but human expertise will always shape the message.
Second, communication will become more targeted and mobile-first. As information overload increases, organizations will rely less on mass emails and more on timely, role-based messages that reach people where work actually happens—especially in the field.
Finally, messages will get shorter and more visual. In technical industries like energy and construction, the advantage will go to teams that can pair deep expertise with clarity—delivering information people can quickly understand and act on.
What leadership frameworks guide how you mentor others in your field?
Two principles guide how I mentor others at Moss: build trust intentionally and being kind, clear, and honest with feedback.
One framework I often reference is the Trust Equation, developed by Charles Green.
Trust = (Credibility + Reliability + Intimacy) ÷ Self-Orientation
What I appreciate about it is that it makes something abstract feel practical. Trust is built through everyday actions—being credible, following through on commitments, and taking time to build real relationships—and it erodes quickly when personal agendas take over. As Moss has scaled nationally, with teams working across diverse disciplines and geographies, that trust has become essential to how we operate as One Moss and preserve our closeknit culture.
I’m also guided by Kim Scott’s principles in Radical Candor, which emphasize that the most effective feedback is both caring and direct. Especially for students and early-career professionals, clear feedback—shared with good intent—can accelerate growth. Avoiding hard conversations may feel easier in the moment, but it creates blind spots that limit development.
What I’ve learned at Moss is that leadership isn’t about having all the answers. It’s about showing up consistently, treating people with respect, and creating an environment where others feel supported, challenged, and confident enough to grow.